Today I attended a presentation at Mn/DOT on social media by Lee Aase, Director of the Mayo Clinic Center for Social Media. He shared how Mayo Clinic used social media as an effective and inexpensive marketing tool to promote its services, win new patients and stay connected with its customers.
Lee Aase also shared some examples of using social media to garner national attention.
A fun example was about an old couple in their 90’s playing piano at Mayo Clinic. The video posted on Youtube generated 7 million hits. The couple ended up being interviewed on Good Morning America.
Another well known case involved United Airlines breaking Canadian musician David Carroll’s guitar and didn’t take responsibility for it. After several months of going nowhere with United Airlines, David Carroll posted a song titled “United Breaks Guitars” on Youtube which became a hit. So far it has generated 10 million hits. He had posted two more songs – United Breaks Guitars Song 2 and United Breaks Guitars Song 3. United Airlines gave in and offered to compensate him for the damage.
The story was widely covered in news media. I remember reading it. It even has a Wikipedia article.
You can read Lee Aase’s 35 Social Media Theses on the SMUG website. SMUG stands for Social Media University, Global. Aase created it for the purpose of learning and sharing social media. Check it out. You can learn a lot there, without paying a tuition.
Yes, social media tools such as blog, Facebook, Youtube, Twitter, etc. are powerful. Use them to benefit your personal and professional life.