In the last few weeks I have been reading “The M-Factor: How the Millennial Generation Is Rocking the Workplace” by Lynne Lancaster and David Stillman.
The following are some notes from my reading about the generational characteristics.
Traditionalists (born before 1945)
Major events/influences: Great Depression, WWI and II, Korean War.
- Disciplined and work ethics
- Deferred gratification – Waste not, want not
- One company career
- Respect for authority
- Top down approach
Baby Boomers (Born 1946-1964)
Major events/influences: Cold War, Vietnam, human rights, women’s rights, gay rights, drugs, sex and Rock ‘n Roll, Suburbia, TV.
- Question authority
- Big brands
Generation X (born 1965-1980)
Major events/influences: Both parents working, home alone, latch-key children, high divorce rate, Sesame street, MTV, Game Boy, PC.
- Entrepreneurial spirit and creative
- Work well individually
- Instant gratification
- Highly adaptive to change and technology
- Unimpressed by status
- Work-life balance
- Not one job with one company
- Accepting different lifestyles, roles and cultures
Generation Y / Millennials (Born 1981-2000)
Major events/influences: expanded technology, social media, diversity, globalization, grow up in a very child-focued, structured and over planned world, single parenting.
- Close relationship with parents
- Collaborative and team oriented
- Globally concerned
- Environmentally sensitive
- Tech-savvy, creative and innovative
- Instant communication and feedback
- Can-do attitude
- Self-indulgent, entitled
- Personal fulfillment
- Diverse and inclusive
- Used to have a voice and a choice
- Create your own brand