I have lived in the U.S since 1991 and flown with most major airlines, but never with Southwest Airlines.
In fact, I didn’t know anything about this company until I read the book “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success” by Kevin and Jackie Freiberg (1998) which I finished today.
The book tells a fascinating story about Southwest Airlines, the company, its people and its legendary customer service (or Positively Outrageous Service).
Once you read the book, you will understand why SWA won so many recognitions including the 2009 Reader’s Choice Awards by Smarter Travel for Favorite Domestic Airline (ranked #1 in Best Customer Service, Best Airfare Prices, Best On-Time Service, Best Baggage Service, and Best Value Frequent Flier program, among others). SWA was named the seventh most admired company in FORTUNE magazine’s ranking of the 50 Most Admired Companies in the World; the only U.S. airline to make the list and the 13th consecutive year that Southwest has been named to the Most Admired List.
To say that I am impressed by what I read feels like an understatement. One thing is for sure, the next time I fly and have a choice to fly on Southwest, I will definitely do it. I have been really inspired by the Southwest Spirit and want to experience it personally.
Fortunately, SWA serves Twin Cities metro area. According to Southwest Airlines fact sheet, Southwest flies to 68 cities in 35 states, including Minneapolis/St. Paul.
If you are interested in leadership, personal and business success, I highly recommend this book to you.
Read, let yourself be inspired by Southwest Airlines and then go NUTS!